I have an opportunity to do a category email list linkage activity recently, and I would like to share some personal understanding of the linkage activity with you through a previous practical experience (of course, the following content is for reference only). 1. The need for linkage is clear Before any type of linkage activity is prepared, we must clarify what the respective demands of the two or more parties in the linkage are . The relevant appeal points category email list must be clearly understood,
Because it is the core KPI of our category email list joint activities, and the creative ideas of subsequent activities should also be developed around the relevant appeal points and serve them. For example, on the eve of the 618 e-commerce shopping festival last year, a mobile phone manufacturer approached us, hoping to cooperate with one of our IPs to develop a category email list 3D turn-based MMORPG game product with the original world as the background,
In order to realize the success of their category email list new mobile phone products in the market. Spread between mobile game users and IP users corresponding to the game. For us, because the game has been online for some time, the purpose of new games is not so strong; therefore, what we want more is to realize the activation and payment of existing users through the linkage with mobile phone manufacturers improvement. Briefly category email list summarize each other's demands