Testing your marketing strategy is about getting the email list right answer, and the right answer requires asking the right question. However, you need to close the gap between theoretical questions and testable criteria. Thankfully, this is the great thing about kpis. Today, we 'll look at how kpis can be applied to conversion rate optimization by examining some of the most effective indicators for measuring the performance of a cro strategy . What is a kpi? Key performance indicators are performance metrics that reflect how effectively a company is achieving its various goals. Kpis can be higher or lower, focusing on grand scheme statistics related to overall performance and much more specific processes related to marketing and sales.
Results must be measurable and built on specific goals. By comparison, metrics are quantitative values within kpis that help track performance and progress, but are not practical. Check-kpi why do you care about kpis? Conversion rates are a clear indicator of choice, especially when it comes to cro marketing, but they are often too common to be trusted as the email list only source of information about conversion strategies. Uniqueness is the name of the game, where kpis (which can be custom-fitted to the smallest microconversions or the widest long-term roi trends) come into play. Which kpi do I need to use? Due to the wide range of analysis that kpis can provide, there is no easy answer to this question.
Your own kpi strategy depends on your company's email list industry, ongoing campaigns, growth stages, and more. Hubspot suggests keeping things simple by limiting the number of indicators to 4-10, but in the end it's best to consider a comprehensive goal and apply the best judgment. This is a suggestion. That said, there are some proven suggestions to consider when focusing on conversion rate optimization. Let's take a look. 7 kpis that are really important for optimizing conversion rates1. Unique and repeater while this metric falls short of the lead assessment metric